Instagram Bio

150 characters, 5 lines, one link. Your Instagram bio is the tightest pitch you'll ever write.

Instagram renders your bio in 5 visible lines. Use line breaks intentionally — each line = one idea. Emojis act as bullet points and save characters.

INSTAGRAM BIO

Template

Tone

Main copy

Think in lines, not sentences. Line 1 = what you do. Line 2 = who you help. Line 3 = personality. Line 4 = call-to-action. Emojis at the start of a line act as visual bullet points.

Additional details

Leave empty — Instagram bios don't have a secondary field. Use this only for internal notes.

Live preview

148 / 150

[What you do — keep it to 3-5 words]
[Who you help or what you create]
📍 [Location] · [Personal detail]
🔗 [CTA for your link, e.g. Free toolkit ↓]

Tips to strengthen your text

4/4

✓Each line carries one clear idea

✓Includes what you do or offer

✓Has a call-to-action or link prompt

✓Adds personality or location

Back to all tools

Browse all 25 tools