Press Release Builder

Journalists read the first two sentences and decide whether to continue. Your lede is everything.

The inverted pyramid still rules: most important information first, context second, quotes third. If a journalist can't write their headline from your first paragraph, you've failed.

PRESS RELEASE

Template

Tone

Main copy

The lede (first paragraph) should answer: Who did what, when, and why it matters. A journalist should be able to write their headline from this paragraph alone. Don't bury the news.

Additional details

Keep the quote authentic — nobody believes 'We are thrilled and excited.' A good quote adds perspective that facts alone can't convey.

Live preview

FOR IMMEDIATE RELEASE

[City, State] — [Date] — [Company Name], [one-line descriptor of company], today announced [the news — be specific: what happened, what it means, and for whom].

[Second paragraph: context — why this matters. Supporting data, growth metrics, or industry context.]

'[Quote from spokesperson — make it sound human, not corporate],' said [Full Name, Title].

[Third paragraph: additional details — product features, partnership terms, next steps.]

For more information, visit [website].

Media contact:
[Name]
[Email]

Tips to strengthen your text

4/4

✓Opens with 'FOR IMMEDIATE RELEASE' or date/location

✓First paragraph contains the core news

✓Includes a quote from a spokesperson

✓Has contact information

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