YouTube Channel Description

Your channel description tells YouTube's algorithm what you're about and tells new viewers why they should subscribe.

YouTube shows only the first ~100 characters in search results. Front-load your topic and value prop. Save links and upload schedules for the end.

YOUTUBE CHANNEL DESCRIPTION

Template

Tone

Main copy

The first 100 characters appear in YouTube search. Make them count — state your topic and audience immediately. Don't start with 'Hey guys, welcome to my channel.'

Additional details

Include a business email for sponsorship inquiries. Brands search channel descriptions to find creators.

Live preview

460 / 1,000

[One sentence: what your channel is about and who it's for, e.g. Practical product design tutorials for designers who want to ship, not just prototype.]

[Expand: what makes your content different. What will viewers get that they won't find elsewhere?]

New videos every [schedule].

What you'll find here:
• [Content type 1]
• [Content type 2]
• [Content type 3]
• [Content type 4]

[Subscribe CTA — give a reason.]

Business inquiries: [email]
[Social links]

Tips to strengthen your text

4/4

✓First line clearly states the channel's topic

✓Mentions upload schedule

✓Lists content types or topics

✓Includes a subscribe prompt or CTA

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